![]() Talk to your event host about what these locations are. Take advantage of any opportunities to promote your logo on the event website. Since attendees can’t wander a physical trade show floor, your brand’s offerings need to incentivize them to click through all the more. Your job is to capture attendees’ attention, enticing them to visit your virtual trade show booth. Pique attendees’ interest in your brand before the event has even started. Before the virtual event Brand yourself early ![]() Put these tips into practice to meet and connect with event attendees during a virtual trade show. You want to gain brand awareness and warm leads from virtual events. If you as a sponsor or exhibitor are struggling to adjust to this new landscape, you’re not alone. They’re figuring out how to get attendees to visit their virtual booth in the first place. They’re interacting with attendees via video chat. While they would typically shake attendees’ hands on the trade show floor, they’re adapting to the brand new world of the virtual trade show. ![]() This leaves exhibitors and sponsors to change their approach as well. Planners are facing the decision to cancel, postpone or pivot their approach to events they would typically host live and in-person. ![]() “So, how do we tackle virtual trade shows?”Īcross the events industry, this year has been an incredibly challenging one.
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